Madhur Bansal
Senior Director
Pronouns: she/her
Madhur is a Senior Director at Arc Initiatives, where she specializes in research and strategic communications that drive electoral and advocacy campaigns. She brings a sharp analytical approach to uncovering the insights that shape winning messages and media strategies.
Madhur’s opposition research has been used in numerous earned and paid media hits across the country to hold Republicans accountable from state legislatures to the halls of Congress. She also contributes to Arc’s vetting and self-research program, helping candidates and organizations navigate their own political vulnerabilities.
Before joining Arc, Madhur served as Vice President of Research at EMILY’s List, where she managed the research team, oversaw all candidate vetting, and provided research support to endorsed campaigns and fulfilled organizational research needs. Previously, she worked as a Research Analyst at the DCCC, serving as lead researcher for 14 competitive races across California, Minnesota, and Kansas on the DCCC’s Independent Expenditure team. Her research formed the foundation for $17.6 million in advertising, and she wrote comprehensive research books analyzing the financial, legislative, and policy records of Republican candidates.
Madhur holds a degree in English from The George Washington University. When she’s not crafting research strategies, she enjoys watching reality TV, gardening, and taking walks with her family and dog.
